He feels like the anti-chafing space is full of gimmicks and petroleum jelly look-a-likes that aren't robust enough. He regularly runs 18 mile training sessions and 6 hour bike rides in the stifling heat of the low country of SC. According to Yorlliry, "creating Salty Britches® to prevent ocean chafing really cracked the code to preventing chafing in triathlons." Further he stated, "we swim in the ocean and bike and run in the heat. We are always wet either from sweat or the ocean so it just made sense."